Very true, though you may be misunderstanding the terminology. Virtual reality is the over arching medium. Mixed reality is a subset of VR.
A large chunk of the population is already spending the majority of their hours in a “virtual” reality via computers, social media, and gaming. Think of Japan as an example of a population of adolescents spending most of their free hours gaming.
Mixed (virtual) reality will be the use case that replaces our current HCI technologies such as smartphones. Additionally a large piece of the population will opt to live in virtual reality on a daily basis.
When it comes to full immersion vs enhanced reality (mixed), mixed is most likely to be the big money maker for the coming decade.