The age of saturation is upon us.

Thanks for calling out the situation for what it is. I suspect many of us need a new approach moving forward in order to avoid drowning in the noise. The data is very telling to the effects of the Information Age.

I’m excited that saturation will lead to some stellar quality content being produced in more places. Interesting times lay ahead for sure. Let’s see how the next wave of scrappy marketers finds their way out of the noise!