Snapchat isn’t even in the AR race.

Facebook isn’t in the real AR race yet, but as you’ve alluded to they are likely to join in as their users see fit.

Apple may be the only company mentioned that is actually playing the full AR field. Why? They’re developing the underlying technology and releasing development kits so people can create all manner of AR apps. AR apps that are practical, adventurous, useful, crazy, artful, etc., not just fleeting fancy. Check out @madewitharkit to get an idea.

Snapchat’s use of AR is but one microscopic sliver of AR’s potential. Comparing Snapchat’s use of AR to Myspace may be giving Snap too much credit.

Great article! thank you for the insights on Snap and its use of AR.